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Human-centered Data Approach for Strategic Product Innovation
Global Digital product Experience Innovation at J.P. Morgan Asset Management Collaborating cross-functionally to identify key innovations in your products and services that support organizational goals and how they may impact business processes, interdependencies, and the customer life cycle.
Case study demonstrating holistic and systematic approach leveraging human-centered design and data strategically cross-functionally in organization through a human-centered design lens connecting client/user experience across different touch-points.
Creating effective frameworks and blue-print enables leadership and the wider team to see interdependencies and align on strategic initiatives to direct resources for both intermediate and long-term planning.
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UX Architecture for Dow Jones B2C Brands for One Dow Jones
Advocate for B2C Dow Jones readers, keeping their needs at the heart of digital solutions by partnering with a cross-functional team of stakeholders working through identifying core user needs, information and system hierarchy of needs via line of interactions and UX architecture to ensure interoperability, navigation to ensure user success and conversion in achieving key tasks. Championed a customer-centric culture through Design Thinking and Participatory Design to ensure solutions support specific business goals and desired customer needs.
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Thematic Analysis for MSFT Cognitive Services AI Platform
Quantifying User Feedback for global AI Product Integration UX partner at Microsoft |Azure Cognitive Services, an Artificial Intelligence digital tools platform encompassing a comprehensive family of AI services and cognitive APIs to help companies build intelligent applications and scaling HCD/UXR through systems thinking to impact B2B and B2C product experiences across different product pillars: Language, Speech, Vision and Decision Making.
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HCD/CX/UX Strategy for Transformational Digital Systems
At Good Kid, a Comcast venture VisionFwd engaged with multi-stakeholders for intersectional insights into systems-thinking in developing an informational architecture (IA) along with strategic design in creating a tailored design system including modular set of tools and guides to organize, optimize, and enable creativity, transforming communication and customer experience from the inside out at scale.
Thinking & Designing in Systems– HCD/CX/UX Strategy applied towards a design system serving as a source of truth, a shared common language to align, optimize internal and external teams to ship clear, relevant and consistent customer-centric e-marketing message to enhance customer experience, build brand loyalty.
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HCD for Digital Health Transformation & Innovation at MSKCC
Reimagining the future care of healthcare through a holistic and human centered design for a digital preventative interception precision platform through applied user-centered design and system-thinking. Collaborated with internal partners to build a digital preventative interception precision platform. Ideated design concepts, drew insights for hypotheses and prototyped design with value proposition and persona(s) in mind. Ideated near future user flow states to illustrate screen interactions to discern roadblocks and identify unique opportunities.
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Insight Driven Design New Product Innovation at LG
Customer insight meets engineering & design to drive the next generation of smart home appliances. Utilizing qualitative data including in-home user research, secondary online research and quant data, to create scalable smart home consumer product proposals. Thoroughly investigated the possibility of “small innovation” designing for next generation core products and “big innovation” for future products and services. Working with key stakeholders and end-users to understand their goals, desires/needs, drawing insights from related macro trends and designed subsequent and relevant research methodologies. A collaboration between LG x Ecco Int’l Design.
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Bridging online offline E-commerce Shopping Experience
End-2-End Customer experience Leveraging Social Trends to Solve Fashion E-commerce Problem– Introducing UNFILTERED a social shopping experience that engages shoppers to share selfies with online shopping sites earning points while helping other shoppers see how garments look on a real person vs a singular model body type shown on a branded site.
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Exploration of ML Recommendation System Models Towards personalization
Addressing the problem statement: Consumers today are faced with a plethora of choices between different brand offerings met with limited time and attention span of its customers; how can an e-commerce platform curate its product in a way that meets their diverse customer needs and desires?
Machine learning recommender systems enables a personalized shopping experience by algorithmically analyzing users' historical product preferences and items in collaborative filtering to produce real-time recommendations. A key driver of personalization in Amazon's online e-commerce platform is its AI-embedded recommendation algorithm, driving its growth and revenue.
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Strategic Innovation for GTM: Nanotechnology IP for Medical Wearable Application
Aerogel has a multitude of applications looking to solve two main criteria:
Reducing the cost of production in aerogel
Enhance the phase changing material (pcm) characteristics that aerogel uniquely offers
Project thesis orchestrates different niche industries, multiple stakeholders with global investments to explore new product innovation (NPI) opportunities in e-textiles, nanoelectronics, wearable for High Performance Sport and Healthcare/Wellness market.
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